What I Do

I didn't start in design. I spent years in Finance and Real Estate first, close enough to the fine print to notice that most of the confusion people feel about money isn't about the money itself, it's about how badly it's explained. That's what pulled me into product design.

Now I own regulated, high-stakes fintech products end-to-end, from ambiguous, zero-to-one research through shipped iteration, for two very different kinds of people at once: those who've never heard of the platform, and power users who know it inside out.

How I Work

I don't trust my first read of a problem, including my own. More than once, my own first conclusion turned out to be wrong once a second round of evidence came in, and I'd rather be the one who catches that than have a user find out for me.

I'd rather hand someone a real thing to click than describe an idea and hope they picture it the way I do, increasingly with AI as leverage to get there faster, not a shortcut around the thinking itself.